SEO and Copy Audit

Project: With Flowers Communications Group, a UX Researcher and I created a presentation of the Mental Health Parity Landing Page. These slides are my research inputs.

Client: Illinois Department of Insurance

Agency: Flowers Communications Group

Problem: Landing page has unorganized content with impersonal tone and duplicate links.

Solution: Researched keywords to identify content opportunities for site visibility. Created a tone/voice guide centered on empathy to ease customers in understanding patient’s coverage eligibility. Wrote copy headline recommendations to drive user action.

Tools: SEMRush, Grammarly, Lighthouse, Google Slides, Microsoft Powerpoint