Publicis - Content Strategy

Influencer Marketing - Tampax

My role: The brand strategist and I graded the YouTube influencers, Lily Singh and Demi Lovato. We evaluated their audience demographics, assessed the content relevance, and analyzed the engagement metrics to determine their overall alignment with Tampax.

YouTube Influencer Tampax
Demi Lovato Tampax
Tampax

SEO Optimization

My role: The Director of Content Strategy and I worked with Catalyst Agency to discover the best brand keywords for YouTube SEO optimization. In our client presentation, I created a slide with key performance indicators measuring the brand channel’s visibility.

Dawn Keyword Research
Dawn Saves Wildlife
Dawn Saves Wildlife

CMS Production

My role: I implemented HTML/CSS/Javascript coding for several brand websites on the Sitecore CMS platform, including Heineken, Meta Wellness, Red Lobster, and Pepto Bismol, for lead generation.

Heineken CMS Production
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publicisuxproductionredlobster.png
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WetJet™ Wood Mopping Pad Refill Swiffer®.png
Puffs Plus® with the Scent of Vicks® - Vicks.png

Editorial Copy

My role: For Oral-B, Bounty, and Crest, the Account teams asked me to write educational articles targeted to the consumer bases about electric toothbrushes and kitchen table setups for guests. I also added internal links in both articles for best brand digital strategy.

Editorial Strategy
Editorial Strategy
Editorial Strategy
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