Publicis - Content Strategy

Influencer Marketing - Tampax

Solution: The brand strategist and I graded the YouTube influencers, Lily Singh and Demi Lovato. We evaluated their audience demographics, assessed the content relevance, and analyzed the engagement metrics to determine their overall alignment with Tampax.

Lilly Singh Tampax
Tampax
Demi Lovato Tampax

SEO Optimization

Solution: The Director of Content Strategy and I worked with Catalyst Agency to discover the best brand keywords for YouTube SEO optimization. In our client presentation, I created slides with key performance indicators measuring the brand channel’s visibility.

Dawn Keyword Research
Dawn Saves Wildlife
Dawn YouTube Optimization

CMS Production

Solution: I implemented HTML/CSS/Javascript codes for several brand websites on the Sitecore CMS platform, including Heineken, Meta Wellness, Red Lobster, and Pepto Bismol, for lead generation.

Heineken
Metamucil SEO Strategy
Red Lobster CMS Production
Pepto Bismol en español
Swiffer CMS Production
Puffs CMs Production

Editorial Copy

Solution: For Oral-B, Bounty, and Crest, the Account teams asked me to write educational articles targeted to the consumer bases about electric toothbrushes and kitchen table setups for guests. I also added internal links in both articles for best brand digital strategy.

Editorial Strategy
Editorial Strategy
Editorial Strategy
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Con Edison