Mirum Pharmaceuticals - SEO

My role: For this project, I wrote metadata on the team’s internal spreadsheet with best SEO keywords targeted to the HCP and Patient audiences seeking cholestatic solutions.

ItchCheck App - Content Strategy, Copywriting (App Tagline)

My role: The team project manager assigned me to structure and organize the content layout pages for the itchCheck mobile app. I also implemented metadata (URL, Title Description, CTA buttons).

The team copywriter wrote guided, inquisitive messaging throughout the app storyboard. I wrote the directive, actionable tagline: Check it, Chart It, Discuss it.