Mobile App Development - ItchCheck

Project: Mobile App Development

Client: Mirum Pharmaceuticals

Agency: McCann Health New Jersey

Problem: Parents and caregivers had nowhere to track the Alagille Syndrome disease condition. Medical professionals struggled to diagnose proper treatment.

Solution: The project owner, brand copywriter, and I collaborated to design the information architecture.

I implemented SEO keywords in content elements.

Lastly, the brand copywriter and I designed in-app notification copy for condition tracking.

Results -

  • App downloads rose 40%

  • Caregivers promoted app in online communities.

  • Parents, medical professionals improved relationships with clearer data results.

Tools: Smartsheet, Adobe XD, Figma, Microsoft Teams, Ziflow

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mirumitchcheckwhyamibeingaskedaboutthis.png
mirumitchcheckjournaltracking.png
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