Structured Data

Project: Structured Data

Client: Sanofi

Agency: McCann Health New Jersey

Problem: Website had unstructured data and lacked keyword optimization in the UX. High bounce rate with low visibility. 4th page of Google Index results.

Solution: I researched SEO keywords, then wrote metadata in breadcrumbs, headlines, page titles, and page descriptions for each landing page to drive organic traffic. Engagement rates such as time on page went up 60% in 1 month from installation.

Tools: SEMRush, Ubersuggest, Microsoft Teams, Ziflow